At 11 dedicated sports channels, one of the largest sports broadcasting networks in the Indian

27 July 2017 Author :  

subcontinent got larger
Sony Pictures Networks India (SPN) integrates the philosophy of ‘Sports Inspires Life’
to Go-Beyond and engage viewers in a multi-sport viewership culture
Christens global sporting legend, Sachin Tendulkar, as
SPN’s Ambassador for Sports
Complements existing bouquet with 2 new HD channels
All channels in the sports network get their distinct content positioning
Mumbai, July 18, 2017:
Sony Pictures Networks India (SPN) announced Sachin Tendulkar as SPN’s Ambassador for Sports, as it groups its sports brands together under the business vertical – Sony Pictures Sports Network (SPSN).
With the addition of 2 new HD channels, SONY TEN 2 HD and SONY TEN 3 HD, 11 channels dedicated to bringing the best domestic and international sporting action to viewers, Sony reinforces its position as one of the largest broadcaster of sports in the Indian subcontinent.
With an aim to be at the forefront of curating and engaging the viewers in a multi-sport viewing culture in India and the subcontinent, Sony Pictures Networks will underline the credo of Go-Beyond with the unified theme of sportsinspireslife.
The diversified portfolio of content in SPN has distinct positioning across its 11 channels, so that not only does each channel retain its unique edge, but also makes it navigation friendly for the end-user, be it the purist, the sports enthusiast or the sports fan.
The programming break-up of the 11 channels comprising 5 SD and 6 HD channels will be as follows:
SONY SIX HD Home of cricket
SONY TEN 1 and
SONY TEN 1 HD Home of Wrestling Entertainment
SONY TEN 2 and
SONY TEN 2 HD Home of Football
SONY TEN 3 and
SONY TEN 3 HD Best of sporting events in Hindi
SONY ESPN HD Best of International sports
SONY TEN GOLF HD Non-stop Golfing Action
The credo of ‘Go-Beyond’ will be supported with an integrated campaign across both, ATL and digital platforms.

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